In this article we explain in
detail all the existing options in the market for the Web design of logos,
analyzing all its pros and cons.
Initial advice:
First of all, if your logo
requires it for a commercial brand, you must take into account that it complies
with these 3 fundamental aspects:
Your logo must be totally
original and genuine, because otherwise when you go to register your brand
property, you will have serious problems to present or future, which can waste
your time and money.
Your new brand must clearly
represent the type of product or service you sell. A logo for a doctor is not
the same as for a carpenter as for a cleaning product or for a restaurant. Each
category of product or Logo design services
uses a visual communication code that must be known and used judiciously. It
must seem what it is.
Your visual identity has to stand
out and stand out from your competition, being attractive and easy to memorize
for your target audience.
To achieve these 3 essential
points, a professional best SEO company
must have:
•
Previous and deep analysis of the brand to be
made, the market, the target audience, the competition.
•
Conceptualization based on paper and pencil,
since that is where the most original and lively ideas come from. Every good
brand must have an intention, a purpose, a "why".
•
Expert consultancy to guide you in the process
of selecting the final brand. A logo not only has to be "beautiful"
but must communicate correctly in the right direction (must seduce and be
recognized by our target audience).
An important reflection
It is estimated that 80% of
entrepreneurs are not aware of the importance and significance of a brand in
the development of their business and is usually a factor that directly
influences that between 70% and 90% of businesses break down- between the first
and third years.
Analyze the following:
Let's take as an example two
identical companies in terms of the type and quality of the product or logo design services they
sell and imagine that they are only differentiated by brand identity.
Cheap logo development services
You will get a logo made in a
short time or by people without experience, without analysis, without
consulting, or worse, plagiarized or pre-designed symbol libraries that anyone
can use and therefore, you cannot register as your own brand.
Nobody gives anything, and unless
these businesses are NGOs willing to lose money with each project, do not
expect much of them, much less have an original logo and that differentiates
you in your market.
If you want your logo for a
university job or for a very simple business-oriented more as a hobby than as a
company, this option is perfect.
Professional Logo designers
Without a doubt, it is the most
professional option among all the previous ones. In a traditional design
studio, there is a structure, a process, made up of professionals, experts in
design and communication, who treat your brand as it deserves.
Analyze your company, your
market, your target audience, your goals, your differentiating element, and
with that, they design from the sketch by hand, usually directed by a Creative
Director. There is advice, dedication, guarantees, and professionalism.
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