The e-commerce web positioning is
one of the basic pillars to keep the business up. If your website is not well
worked at the level of SEO on page (architecture, content, loading speed, etc.)
and SEO of the page (link building) you will have nothing to do in front of
competitors.
You can have the best product or
service even with a better price than your competition, but we assure you that
if your website is not optimized and it is not significant for the search
engines since no user will appear in your window because he does not even have
the opportunity to see it.
1. Not having a content plan
Much is talked about content
marketing and many e-commerce does not consider it important because they do
not see the direct relationship between generating valuable content for the
user and transforming those visits into sales.
It's no longer about showing you
product before introducing yourself, but about offering solutions and entering
the user's radar as a user-centric brand. Every business needs a content plan
to know what the search intentions of its potential clients are and create
contents focused on those terms by consulting the best SMO services.
That is why it is so important to
do keyword research. You must know for what keywords you have to position
yourself and from there start generating content (post, videos, images, etc.)
2. Product sheets with duplicate content
Another of the most common
mistakes that can be made in an online store is duplicate content. Sometimes it
is because they take advantage of the same product descriptions as the
manufacturer or supplier. You should never do this since you can be penalized.
What to do if you have duplicate texts?
The first thing you should do is
to rewrite all those product listings in which you use the same text as the
suppliers. Take the opportunity to optimize these pages and optimize keywords
of these products to improve the positioning of each of them. Once you have
identified the pages and tabs that are, as well as the words that you have to
work, it is time to rewrite all the tabs with original content to avoid being
penalized with the help of the best SEO agency.
3. Do not do link building
To finish with the SEO errors
that you should not commit in your e-commerce, we will mention the link
building. Getting links to your website is a very important part of working the
Off Page SEO and increasing the authority of your site.
But you know that it is not
always easy to highlight and make your work visible first. Other ways to work
the link building is:
- • Post sponsored in the media of your sector.
- • Social networks. Take advantage of the potential of social networks to share your content and also generate conversations in your sector.
- • News aggregators. Use them to promote your articles. There are several content platforms where you can distribute your articles to give them more visibility and prestige.
The link building for e-commerce development is not the same as for a "current" web. For that reason,
you must raise the strategy well so that everything makes sense.
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