Have you thought about optimizing
the social profiles of your company? Do you know where to use the keywords in
your social networks?
In social networks, there are two
search engines that you have to optimize: the search for each one of the social
networks that your brand has and that of the engines like Google and Yahoo.
In this article, we will know how
to optimize your profiles and where to put the keywords so that users find your
company.
FIRST NAME
For a long time, best SEO companies have
thought that the user or the name that appears in the URL was extremely
important for the profile of your company can get into the top search results.
However, we can see that contrary to the usual way in which SEO works on a web
page where the URL counts to the position, in social networks, this happens
with your name. So be sure to write the name you want to be found for.
USER
So what role does your username
play? The people who cannot find the links of social networks will think that
it is something obvious and they will write directly the name by which they
know your company. Think of the name that your target audience will be looking
for, and make sure that this name is included in the main URL of the company website.
PROFILE PICTURE
There is a great debate about the
profile picture/avatar in social networks when talking about whether it is
better to put the logo or the photo of a person. We recommend that you put the
logo of your brand whether you are a large, medium-sized company or you are
starting. This will help users begin to recognize your company and stay in
their imagination.
LINKS
This will vary from one social
network to another, but in general, the address of your company should go on
the main page or description of each social network. For example, many people
forget to put a link on their YouTube channel, or below the profile picture on
Facebook. An important part of best SMO services is
that the main link can be found quickly to access your website.
BIOGRAPHY
The main biography of the
profiles of your company is usually comprised of a line or two. Think of this
as the perfect place to put your main keywords. But not in a way that users
think that you are wanting to sell something, but rather thinking about what
you would say if they ask you on the street or in networking of what your
company is doing.
INTERESTS
Some social networks allow us to
extend the information of our company or personal brand through favorite books,
television programs, movies, etc. Many people do not take it into account
especially in their profiles of professionals or companies, but this is one of
the big mistakes that are committed.
CHECK
When your social networks are
ready, it is recommended that you verify all those accounts that give you this
option: Google Plus, Facebook and Pinterest allow you to verify your account
with the company's website. In the case of Twitter and Instagram is a bit more
difficult because it depends on the number of followers you have in it and the
size of your company.
REVIEWS
In addition to keeping social networks updated, it is important to encourage consumers and users to leave
opinions about your products and services on social networks, especially
Facebook and Google Plus, as this adds value to your brand and makes it go up
in positioning.
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